Website = FAIL

So today we started using Google Analytics to keep track of things on our webpage. The analytics are amazing and give us some great information about our visitors. So you might ask where the fail comes in, well with Analytics you can actually keep track of Goals on a page. Essentially if you are an ecommerce site it would be keeping track of people adding things to their carts, viewing their carts, and then finally a Thank You style page after they have made their purchases (a funnel to the Thank You page essentially). Well it would be really great if we could do this on our webpage except the FAIL of our page is that the big things we would want to keep track of (ie a student filling out an application for admission) is done by an outside company and is in no way assosciated with our webpage. That is just plain ridiculous. Basically we are directing the traffic to a point where we have no way of tracking any of it and cant measure how many people go through the application process online. I sure hope that we can change this in the not to distant future so that we can keep track of things.